When Khloe Kardashian and Lamar Odom get married on Sunday, it will mark the couple's one-month anniversary.
That may seem like a quick courtship to some, but sometimes true love conquers all and there's simply no need to delay the inevitable.
Other times, one half of the couple stars on a reality TV show and wants to create an exciting storyline for it.
“It’s happening so quickly because of the show. They want to create some drama for the cameras. Meetings and decisions are being delayed to the last minute," a source told People of the ceremony, which will be filmed for Keeping Up with the Kardashians.
Khloe even has a model to follow: Kendra Wilkinson's televised wedding to Hank Baskett earned Kendra its highest ratings ever.
There's also a reason why The Bachelor continues to air on ABC: people love contrived, forced, attention-grabbing love stories.
“It creates a lot of buzz that the wedding is being planned and happening within such a short period of time,” said an insider. “It’s going to make for huge ratings, and Khloe and Lamar are sure about everything, so they all figured, ‘Why not?!'"
How long do you think this union will last for?